This topic was covered in week 12. You see Youtube stars nowadays that has a status on par with media stars. These people are just everyday people who makes videos amateurly and post it in a medium that is accessible to more viewers and in turn become instant stars.
This cross from being a consumer to actually producing content and sharing publicly has become the new trend nowadays with the idea that anyone can become a celebrity and with tools that makes this easy such as video hosting sites (youtube), photo hosting sites (flickr) and tools for self journalism (blogs).
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